Tablets Make Shopping an Experience Instead of a Dreaded Load
Per Zmags, 87% of tablet users used their tablets to browse and purchase Christmas gifts this year; tablet owners’ average spending settling at $325! The the news that many find particularly noteworthy with this finding, is that those who purchased with tablets found their holiday shopping was quite a exhilarating experience, as opposed to those who would word it as draining and depressing. They even described their purchasing feelings while on their tablet as “happy,” “generous,” “excited,” and “indulgent.” Good discovery for the online shopping community, huh? Things are only looking better for this next year. The reason being, not only because these tablet shoppers exhibited an increased tendency for impulsive buying, but also because 55% of those examined by Zmags intend to shop even more on their tablets in the coming months.
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